New digital road signs will soon be implemented on Britain’s motorways in order to improve fuel cost transparency. The signage, due to be put into place by motorway services operator Moto, will also be complemented by more competitive fuel prices.
National Highways has agreed to the rollout after a successful 12-month trial at Moto’s Frankley services last year. As more drivers began to use the site to refuel, it supported the proposal for more competitive rates across the UK’s entire motorway system.
Over the next few months, the operator is planning to place digital signs at five more service stations and is aiming to drop fuel prices by up to 15p per litre. Moto says this is ‘bringing them in line with prices at local high street forecourts’.
Ken McMeikan, chief executive at Moto said: “Today marks a hugely important next step in improving fuel price transparency on the motorways and in helping motorists’ money go further. We want to move quickly to install the signage and reduce prices at our sites as fast as we can.
“We have worked tirelessly to show National Highways that the new signage is a very sensible measure that will allow us to reduce prices for motorists.
“It’s been our ambition to find a way of lowering motorway fuel prices sustainably and to make a significant difference to what motorists pay on motorways. With the new digital fuel price signage, we will be well on the road to doing just that.”
The first service in line for the new signage is Lancaster, but Moto has plans to eventually roll out the signs to all of their service stations.