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Website Street Repairs, which allows members of the public to quickly report street-level faults via their smartphone in real time, is behind the initiative.

Managing director Colin Mahoney said: Many thousands of our followers and supporters have asked us to highlight the seriousness of this major problem, so what better way to produce mass awareness by creating the UK’s very first Pothole Day. I can honestly say that public sentiment is very high in relation to this major issue. More than 87% of reports made by the public to the Street Repairs website relate to potholes.

Street Repairs offers a free way for councils to engage with their constituents and action any defects which are reported in real time.

It was launched just over a year ago and in a short time has experienced exponential growth. According to the company, this is largely down to public sentiment and the fact that Street Repairs is an independent body free from constraints. Transparency and clarity is the cornerstone for the website as every report made is published via all social media channels including Twitter, Facebook and of course their own website.

Local authorities have the ability to respond to the reporter by simply logging in and making a reply. It also offers the reporter the opportunity to track their report.

In order to make it easy for everyone to make a report, the developers at Street Repairs have created an intuitive mobile phone application which can be downloaded at any app store.

Mahoney added: This is a perfect opportunity for the general public to showcase what their roads and communities are really like. We would like as many people as possible to join our campaign by highlighting local issues quickly and easily.

Download the Street Repairs app here.