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Excitement arises in the UK, following approved trials for driverless cars, which will take place at the end of this year, starting in Milton Keynes and Coventry. Interestingly, this will be the first time these digitally advanced cars have been tested publically on UK roads and once trials take place, there will be further driverless car demonstrations in Nuneaton.

Specific car brands, including Ford, Jaguar, Tata Motors and Land Rover have created driverless cars with specialised ‘Auto drive’ technology. This allows cars to communicate with each other and finds technical solutions to everyday driving problems. Named as the ‘autonomous car’, self-driving cars can navigate without human interaction or input and have been designed to take the stress out of driving for those who commute and travel daily.

Technology and artificial intelligence are used to update and control Autonomous cars. They also have many impressive and practical features, which include: automatic traffic updates, car communication technology and most importantly, instant warning signals for approaching emergency vehicles.

Computer vision gear used in driverless cars also tracks road markings, in order to navigate and travel on roads safely, securely and independently. This means as self-driving cars become more popular, road safety rules will urgently need to be updated. Therefore, there will be an increasing demand for our road marking services, to ensure secure road safety at all times.

Concerns, as well as excitement, arise surrounding this new development for driverless cars. Although artificial intelligence is thought as revolutionary to most people, for some it creates feelings of anxiety over the future of road safety. This is because driverless cars rely solely on digital technology, which is capable of malfunctioning. Another concern is that driverless cars may lack the ability to take back control in the event of an emergency situation. As a result, because human intuition has been replaced with digital technology, driverless cars could potentially pose a threat to the future of road safety.